Your Mood is Your Message®

Founded in London in 2010 by Martin Newman, The Newman Partnership has coached leaders in Europe, Asia, Africa and the Americas, from divisional heads to CEOs to Prime Ministers and Heads of Government.

We work with leaders at moments of change, for example when they need:

  • to move from managerial power to leadership influence
  • to prioritise relationships alongside commercial outcomes
  • to engage with less familiar stakeholders and audiences
  • to step from a national or regional to a global stage
  • to change the culture of an organization
  • to create impact and clarity around a new strategy or message.

At these moments, the direction a leader establishes, not only in their message but also in their mood and tone, is vital in ensuring success. This is what we call Personal Impact.

That’s why our coaching has one simple objective: to help leaders take control of their personal impact.

As Communications/Corporate Affairs Director of three FTSE businesses, I appreciated Martin’s support both in helping develop well researched and powerful strategic corporate narratives, and in coaching business leaders individually to tell those stories with confidence and impact. Martin can be a powerful asset in strengthening an organisation’s communications culture.
  • Chris Fox, Chairman Vulpes Advisory, former Communications and Corporate Affairs Director at Tate & Lyle, Smiths, and GKN.
  • Chris Fox, Chairman Vulpes Advisory, former Communications and Corporate Affairs Director at Tate & Lyle, Smiths, and GKN.
Martin taught us how to perform. How to build the feeling of confidence that we are the most appropriate, reliable and solid partners.
  • Dmitri Chernyshenko, President, Sochi 2014 Olympic Organising Committee; Board Chairman, Gazprom Media
  • Dmitri Chernyshenko, President, Sochi 2014 Olympic Organising Committee; Board Chairman, Gazprom Media
As an HR Director, I’ve found Martin a valuable partner. His Personal Impact coaching with individuals helps them understand the impact they’re having on the people around them, and gives them the skills and techniques they need to transform this through better communication. Particularly at moments of senior career transition, this can make all the difference both for the individual and for the business as a whole.
  • Andrew Harvey, Group HR Director, Spectris PLC
  • Andrew Harvey, Group HR Director, Spectris PLC
Martin has worked with me personally and with several of the Kerry Taste and Nutrition executive globally. His focus on personal impact has helped us improve the quality of our conversations with each other internally and with external audiences. He is able to be very direct with individuals, at the same time as building confidence and positive energy.
  • Gerry Behan, Global President & CEO, Kerry Taste & Nutrition
  • Gerry Behan, Global President & CEO, Kerry Taste & Nutrition
Martin gives powerful feedback, and his thoughtful personal coaching can transform your impact. I was impressed by his track record and the experience of working with him 1-1 was deeply helpful to me in my own personal and career development.
  • Dr Helmuth Rohregger, CEO GKN Driveline
  • Dr Helmuth Rohregger, CEO GKN Driveline
In my transition from Deputy CFO to CFO, Martin has been very helpful to me. He helped me become more aware of the impact I’m having in all my interactions, and to take control of that impact.
  • Margherita Della Valle, Group CFO, Vodafone plc.
  • Margherita Della Valle, Group CFO, Vodafone plc.
Japan “punched above its weight,” a rarity indeed, when Tokyo won the right to host the 2020 Olympics. Why, one may ask. I could give you an answer in two words, “Martin Newman.”
  • Tomohiko Taniguchi, Special Adviser to the Cabinet of Japanese Prime Minister Shinzo Abe
  • Tomohiko Taniguchi, Special Adviser to the Cabinet of Japanese Prime Minister Shinzo Abe
Martin started working with me as part of the succession planning for my move from Financial Controller to CFO. He was able to show me the positives and negatives of my personal impact, looking at everything from my strategic focus, to my choice of words, to my body language. He has given me the skills and confidence to transform the levels of impact which I can achieve with both internal and external audiences, and I continue to work with him regularly in preparation for specific important meetings and events.
  • Markus Rolle, CFO Telefonica Germany
  • Markus Rolle, CFO Telefonica Germany
I first got to know Martin as the bid team coach for Tokyo to host the 2016 Olympics. Since then, Martin has supported me personally for many of my international speaking opportunities. He has given great advice both on content and delivery, helping me tell my story in a way which really engages audiences worldwide. Working with Martin can be tough but it is always good fun.
  • Koji Murofushi, Hammer Throw Olympic Gold Medallist and World Champion
  • Koji Murofushi, Hammer Throw Olympic Gold Medallist and World Champion
Working with Martin has helped me understand better the impact I have through my everyday interactions and my more formal communication. I have found that Personal Impact coaching is an important part of my own personal development, allowing me to take much greater control of how others perceive my input. His approach is both challenging and fun.

  • Global Sector Leader, FTSE 250 Engineering Business

Our strong record of working on major national and international cultural and sporting projects combines some aspects of strategic conceptualisation, and implementation management.



UK, Millennium Dome – overall content planning and management for this multi-billion-pound interactive exhibition supported by the UK Government. Switzerland, Swiss National Expo – turnkey responsibility for planning, designing and delivering ‘The Empire of Silence Adventure Pavilion, sponsored by Swisscom, recipient of Sony Live Event of the Year Award. UK, Mercedes Benz World – developing the concept for a major visitor attraction including detailed production design. UK, London Olympic Bid for 2012 Summer Games – working on bid films. Russia, Sochi Olympic Bid for 2014 Winter Games – coaching the bid team in communications skills and diplomatic technique. Japan, Tokyo Olympic Bid for 2020 Summer Games – Bid Team Coach working closely with Tokyo Metropolitan Government, Japanese National Government, and Japanese Olympic Committee. Azerbaijan, 6th World Forum on Intercultural Dialogue – consultancy on agenda and session content development; executive management of event delivery.


Clients